It’s not just about hearing the usual success story. Instead, we talk to the people around the artist such as their peers, collaborators, and friends, to get a more honest, unexpected perspective. Sometimes the most relatable stories come from the ones they didn’t plan or even think of to tell themselves.

And often, those stories hold the real keys to growth; offering insight, advice, and inspiration that other artists can use to build their own path and grow their creative business.